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As Australia’s multicultural communities joyfully welcome Lunar New Year 2025, eBest, a leading Sydney-based online Asian supermarket, has proudly unveiled its inaugural rankings of the Top 10 Most Popular Asian Foods, Snacks, Noodles, and Condiments.
This carefully curated selection—based on eBest’s sales data, industry insights, and customer feedback—highlights the rich culinary diversity of Asian cuisine and celebrates the flavors that bring families and communities together.
Affordable, Healthy, and Local Choices on the Rise
The demand for Asian greens, mushrooms, and cooking herbs is growing as consumers prioritize affordable and nutritious meal options. “Vegetables like Bok Choy and exotic mushrooms such as Shiitake provide fresh, healthy choices that align with the trend toward plant-based diets,” said a spokesperson for eBest.
Locally made products like soy tofu and frozen dumplings, including Xiaolongbao, are also gaining popularity. Sydney-based producers such as Evergreen Soy Tofu and restaurants like Taste of Shanghai play a significant role in meeting this demand.
“It’s encouraging to see consumers supporting local producers who deliver fresh, authentic Asian foods,” the spokesperson added.
Social Media and Cooking Shows Fuel Food Trends
Asian snacks and instant noodles are becoming increasingly popular, driven not only by viral TikTok challenges and taste trial videos but also by greater availability in major supermarkets.
Popular products such as Wei Long Spicy Gluten Strips, Samyang Buldak Spicy Turkey Noodles, and Luoshifen—a famous Chinese rice noodle dish known for its strong aroma—are in high demand alongside classic favorites like Nongshim Shin Ramyun and Indomie.
“These products and brands are no longer limited to international students and migrant communities; they are now reaching a wider, younger audience,” explained eBest.
The Growth of Ethnic Food Availability
The expansion of ethnic food stores and the growing variety of Asian groceries are reshaping food culture in Australia and globally.
“Asian ingredients like Premium Soy Sauce and Oyster Sauce have become staples in many Australian kitchens, thanks to the influence of TV cooking shows and social media,” said eBest.
“While these lists are not exhaustive, we thought it would be fun to share these insights during Lunar New Year, as they reflect a shift toward a more inclusive and diverse food culture in Australia."
